We are Missguided. We are an empowering, bold and forward thinking online fashion brand, inspired by real life. We design and create product informed by you, our customers, our friends and global influences: Catwalk, celebrity, social media, bloggers and street style, creating an online fashion destination that encompasses and celebrates everything it means to be a girl in a digitally immersed world today.
With thousands of styles live at one time and fresh new threads hitting down every single day, We’re not just fast fashion, we’re rapid fashion. Our pieces are exclusive and created by our very own design talent who strive to create killer garms for the dreamers, believers and night lovers, taking the risks no one else dares to take.
And most importantly, we believe shopping is a right, not a luxury, so we aim to deliver the biggest trends at the most affordable prices, on a global scale. Along with competitive delivery to 160 countries worldwide, we’re here for when the good times roll.
We do all this and as much as we can to ensure we source ethically and to avoid acts that constitute modern slavery. To this end we have a team that is dedicated to understanding our supply chains, ask them about their operations, ensure they understand what supplying ethically means and provide guidance, training and assistance where necessary. Download our Modern Slavery Statement.
We are Missguided, We are real. And we do things the Missguided way.
Welcome to our world.